Purchase behaviour is 93% determined by the visual element.
Attention is the focused observation within our environment.
Distinctiveness determines the level to which attention is caught.
Whether something catches our eye will depend on the level to which it differs in colour, form and scale relative to its environment.
Colours are the first thing we remember about a product, followed by design, numbers and words.
70% of all purchase decisions are made on the sales floor.
Shoppers make most of their purchase decisions (98%) wholly on emotional grounds; few of them ever realise this.
A product's perception is strongly influenced by the display on which it is presented.